International Selling Tips

International Selling Tips

Consider the upside before you discount the downside.

Consumers in foreign markets are often willing to cover added costs due to duties—to get products they can’t find at home.

Global consumers who shop abroad are motivated by lower pricing than they can get at home.

Buyers often look abroad for brands or products that just aren’t sold by their local retailers—online or off.

22% of the global eCommerce market is attributed to the U.S. Which leaves vast opportunity from abroad.
26% of international shoppers prefer to buy from US-based companies.
35% of consumers currently shop on sites based outside of their home country.
82% of shoppers made at least one purchase from a foreign merchant in 2017.

International Selling Tips FAQ’s

  • How can I learn more about sales potential in overseas markets?

    Market Research is a good first step to learn about the sales potential of your product or service in countries abroad. The U.S. Commercial Service offers free online market research to U.S. citizens seeking to enter international markets.

  • How do I get started in international sales? Is there help for newbies?

    Exporting can be profitable. To learn more about getting started, visit the Export Basics section on the U.S. government’s export portal, You’ll be able to take the Export Readiness Assessment and learn how to prepare to enter new markets. You can also talk to trade specialists at the U.S. Commercial Service’s Trade Information Center. Call 1-800-USA-TRAD(E).

  • How can I learn about foreign product standards?