Product Pricing

Product Pricing

With Superphonica’s price advisor technology we provide real-time transaction data and transparency from items for sale or sold for free.

What Are You Selling?

If you’re selling a unique or one-of-a-kind item you may need to spend some time figuring out exactly what you have. If you have speakers from Spinal Tap, you might want to seek professional assistance. However, most items on Superphonica do not fall into this category.

Who’s My Competition?

You’re going to want to assess the competition, and find out if anyone else is selling something similar. Start by searching Superphonica. Our members have free access to view items that were sold as well. Simply filter by your desired outcome and voila!

Price Angle

You might consider pricing your item slightly lower than the competition. If you decide to do a “fixed price” listing you will likely find that the lower asking price will result in a quicker sale. If your research discovers listings for the exact same item. You need to figure out ways to differentiate your item. Free shipping is a great way to make your item more attractive.

It’s Listed Now What?

Just because your item is listed doesn’t mean your job is complete. Keep an eye on your listing and track your activity. If people are visiting your listing, but nothing is happening, you might entertain a price reduction. Sometimes all it takes is a slight drop to entice those buyers.

Product Pricing FAQs

  • How do I know what to put for condition?

    Superphonica has ten different designations to describe condition. These designations range from ‘brand new’ to ‘not working.’ Think of it as a scale from 1 to 10. We’ve put together some general guidelines to explain what each condition means and to help you find the right category for your item.

    Brand New (10)

    These would be products that are in the box as received from the manufacturer which come with the original warranty. Only authorized dealers are permitted to sell an item as Brand New. If you’re reselling a piece of gear that you bought brand new from a retailer—even if it has never been used—it automatically falls under the Mint condition.

    B-Stock (9)

    This is an item which has been returned within Money-Back Guarantee or replaced under guarantee and can no longer be sold as “A-Stock”. These products should be offered at a reduced price and remain fully functional with warranty.

    Mint (8)

    For something to truly be mint, it needs to be just shy of Brand New. Mint items should include the original packaging in most cases. If there’s any sort of imperfection, the item should be listed in Excellent condition at best.

    Excellent (7)

    When something has been used a bit but is still close to new, you can file it under Excellent. For newer equipment, Excellent items should be free from blemishes and other visual defects. All Excellent items should be 100% functional in every way. Dealer Demo’s could also fall into this category. These products have been used by the dealer’s staff at trade shows and within the dealer’s store to allow prospective customers the opportunity to see, feel or hear the item live.

    Very Good (6)

    Very Good describes items with perhaps a few more cosmetic imperfections than Excellent but are still in great condition overall. With a Very Good speaker, for example, you might find some scratches, or other minor blemishes but nothing that affects the sound or function of the item.

    Good (5)

    Good condition includes items that are in fine working order but have some visual imperfections here and there. Items work just fine but have enough visual imperfections to only be in the middle of the scale.

    Fair (4)

    This would be where the various nicks and blemishes start to actually impact the function of the item. Fair items mostly work fine but maybe have some minor functional issues.

    Poor (3)

    Poor condition items have definite functional problems that will usually require some sort of repair. It could be an amp that powers on, but doesn’t generate any real volume.

    Non-functioning (2)

    This would be for equipment that simply does not work. It could be a DAC that won’t power up or speakers that have no sound. Keep in mind, there are still plenty of buyers out there who are in the market for project components and other fixer-upper items.

    For parts or not working (1)

    An item that does not function as intended and is not fully operational. This includes items that are defective in ways that render them difficult to use, items that require service or repair, or items missing essential components. See the seller’s listing for full details.



  • How should I establish a fair value for my item?

    There are many variables to consider. First, search the site for any comparable items listed or sold. According to many online pricing sources, used equipment is generally marked down 50% from retail if the condition is excellent.


  • How do I calculate shipping charges?

    Did you know that 50% of online shoppers expect free shipping (thanks Amazon). Shipping charges are the sole discretion of the seller. We see high rates of success when shipping charges are free or set to a fixed price. Superphonica provides direct access to UPS, FedEx, USPS to calculate an estimate. However, these estimates can fluctuate tremendously based on many variables including not knowing the final destination at time of listing. Sellers can also describe their shipping policy within the description section of the listing.

  • How does Make Offer work?

    This can be a great option if you want to get the offers rolling and your not sure what the going rate is for your item. We have threshold settings to help you manage the offers with automatic responses, and the ability to keep lowball offers away.